our Story

2025: Showroom expansion to 1,500 square meters

The showroom in Landsberg am Lech is expanding its exhibition space to 1,500 square meters. The existing section of the showroom is getting a facelift. In addition to the hospitality and hotel sectors, the new section will now also feature coworking spaces, health and wellness, and cafeterias. Combined with the expanded product portfolio, this offers even more ideas and inspiration for personalized interior design solutions. In addition, online stores are launching in the United Arab Emirates and the United Kingdom.

2024: Launch of internationalization

Expansion into international markets: With the launch of online stores in Belgium, the Netherlands, and Luxembourg, GO IN is strategically tapping into new, high-growth markets.

2023: Customization Instead of Compromises

The GO IN configurator has been relaunched to make planning even easier. With the new fabric collection, the selection has expanded—and with it, the possibilities for customization in terms of shape, color, and texture.

2022: Fifty Years of Passion – Embarking on the Future

50 Years of GO IN – Time to celebrate and look to the future. Sustainability is becoming an increasingly important focus. In a compact format, magalogs offer inspiration and provide ideas through case studies. GO IN Liberty launches a new product line, which goes on to win the “Most Beautiful Restaurants & Bars” interior design award the following year.

2020s: customized solutions

The restaurant industry is becoming increasingly specialized, and GO IN is continuously expanding its range of models and options: The company handles special requests and is establishing a key management system. The modern online shop makes digital shopping easy and convenient.

2010s: aiming high

With the flourishing export business and a growing collection, the need for space also increases: GO IN acquires additional space and builds a modern high-bay warehouse with over 800,000 items - for short delivery times.

2000s: GO International

In 2001, the first subsidiary opens in Vienna with its own showroom. Berlin and Paris follow. GO IN presents its collections and new in-house developments at the leading European trade fairs.

1990s: Expansion in Landsberg am Lech

The new company headquarters west of Munich offers room for development: the collections and the modular system for individual design options are created. And in the outdoor sector, as well, GO IN becomes the first address for restaurant furnishings.

1980s: the focus on gastronomy

Italian restaurants and French cafés are booming in Germany. GO IN offers the dynamically developing industry contemporary furnishings. With Mediterranean bentwood chairs, cast feet and marble tops - and bistro tables like in the middle of Paris.

1970s: Design for the "Swinging Seventies

The small lifestyle store "go in - N°6" opens at Altheimer Eck 6. With small furniture and accessories for the table, it meets the contemporary taste of modern Munich.